July 2025

“Greek Art Now,” a groundbreaking initiative launched in June 2025, brings the vibrancy of modern and contemporary Greek art to a global audience through the Google Arts & Culture platform. In collaboration with the Greek Ministry of Culture and seven leading cultural institutions—including the National Museum of Contemporary Art (EMST), the National Gallery, and MOMus—the project presents over 1,800 high-resolution artworks and more than 60 digital stories.

This digital exhibition offers a unique insight into Greece’s artistic evolution from the post-war era to the present day, highlighting major movements, artists, and themes that have shaped the country’s cultural identity. Through interactive tools such as virtual tours, augmented reality features, and Google’s Art Camera technology, users worldwide can explore details of iconic works as if viewing them in person. The platform allows viewers not only to admire the artworks but also to engage with curated narratives that explain the context, influences, and significance behind them.

The launch event at EMST underscored the state’s commitment to digital cultural diplomacy. Greek Prime Minister Kyriakos Mitsotakis emphasized that digital tools can powerfully connect Greece’s rich cultural heritage and modern creativity with audiences far beyond national borders. Minister of Culture Lina Mendoni described the project as a “digital ambassador of modern Hellenism.”

“Greek Art Now” serves both as an educational resource and a global showcase, breaking barriers of geography and accessibility. Whether it’s Yannis Gaitis’ stylized figures or Chryssa’s neon installations, the platform celebrates the diversity of Greek artistic expression.

In an increasingly digital world, Greece is not just preserving its cultural assets—it is reimagining how art can travel, inspire, and connect. With “Greek Art Now,” Greek creativity steps confidently into the global spotlight.