The daydreaming continues, in this second video from “Crete: The Island Inside You” campaign. The mere cracking of egg during breakfast serves as stimulus to bring back happy memories from a recent Easter trip to Crete. All of a sudden, the colors become more vibrant, the sound of Cretan lyra fills the room and the faces of the entire family split into wide smiles. That’s Crete for you… Having produced a widely successful tourism campaign for the Prefecture of Crete before, we were both honored and challenged when given the opportunity to do it again. The standards were set very high, but our love for our island never fails to inspire. We co-operated with McCann Athens to create a brand new series of videos, based on twelve themes, particular to the beauties of Crete and under the common notion of keeping the island inside you wherever you go.
Creative: McCann Erikson, Director: Theo Papadoulakis, DoP: Vangelis Katritzidakis, Art Director: Douglas Foote.